Social sector organizations have been inundated in recent years about the importance of being outcomes-focused—and for good reason. Applying a data-driven, outcomes-focused approach to day-to-day operations and longer-term strategies allows organizations to accelerate social change and connect with their stakeholders in more meaningful ways. These organizations use data to identify the best opportunities, drive continuous improvement, and demonstrate impact to to funders and stakeholders. What’s more, these organizations tend to win much more funding and have more engaged stakeholders.
Despite the benefits and the desire to use data to demonstrate impact to funders and stakeholders, many nonprofit leaders aren’t quite sure where to begin. But you, like these leaders, are confident that once this approach has been implemented, more resources will come your way. With more resources, you can create even more positive change, even in a crisis. If you are asking yourself whether or not you can easily and economically change the culture of your organization in order to raise more money and drive social change with data, then we have good news for you. You most certainly can.
Don’t wait until things return to normal or the next grant cycle. You can begin today by committing to collecting the right outputs and outcome data to best tell your story. By examining how you currently communicate your organization’s impact and considering how you stack up against data-driven organizations, you will have taken that first step. Next, imagine providing funders and stakeholders frequent updates on the performance of the initiatives they’ve invested in, and how increasing their trust in your organization could pay dividends for years to come.
On April 29, from 1:00 to 2:00 p.m. (Eastern Time), in our webinar, “How to Use Your Impact Story to Ensure Sustainability.” Kerri Mollard, founder and CEO of Mollard Consulting, and Sheri Cheney Jones, president of Measurement Resources Company and SureImpact, Inc., shared insights and tools to navigate unprecedented times while helping to position your organization for a more sustainable future.
In this webinar, participants:
Discovered why communicating impact is a critical element of fundraising success;
Reviewed the importance of measuring critical outcomes and outputs in order to be more strategic;
Explored how to use data to demonstrate your unique value; and
Learned about technology that connects the connects the entire social sector ecosystem to drive collective impact.